Improving the skills, reporting, and manager dashboard experiences
Cornerstone OnDemand - Working with PMs and designers to improve product features and user experiences
November 2022-present
Skills functionality analysis
Invitae
product design and product management
august 2021-october 2022
ran experiments and conducted AB testing on various modals
analyzed data and conversion rates to make design decisions and optimize sales volume
wrote PRDs to improve current features
[cannot include case study; reach out for more details!]
SoFi
contracted product design consultant [berkeley innovation]
january - may 2020
Created a feature from ideation to final designs, for SoFi called “SoFi steps”, an interactive visualization of financial goal setting for college students navigating financial independence. Worked with stakeholders to come up with features to optimize user latency.
Oracle
contracted product design consultant [berkeley innovation]
june - august 2020
Designed multiple features for Gen-Z employees to assist in creating a culture of goal setting, positive mentorship, and growth when onboarding and in early career stages.
Ancestry.com
contracted product design consultant [berkeley innovation]
september - decemer 2019
SEO project aimed at onboarding more users from the landing page. Redesigned landing page and included features like interactive maps and cards to entice users to sign up for the service.
hi, I’m Zoya
I’m a product manager building AI-powered tools that spark creativity and streamline user workflows. I’ve launched personalized learning and content experiences at Cornerstone, optimized health data at Invitae, improved ad funnels at PayPal, and built content and engagement strategies for Netflix, SoFi, Ancestry, and Oracle.