Improving the skills, reporting, and manager dashboard experiences
Cornerstone OnDemand - Working with PMs and designers to improve product features and user experiences
November 2022-present
Skills functionality analysis
Invitae
product design and product management
august 2021-october 2022
ran experiments and conducted AB testing on various modals
analyzed data and conversion rates to make design decisions and optimize sales volume
wrote PRDs to improve current features
[cannot include case study; reach out for more details!]
SoFi
contracted product design consultant [berkeley innovation]
january - may 2020
Created a feature from ideation to final designs, for SoFi called “SoFi steps”, an interactive visualization of financial goal setting for college students navigating financial independence. Worked with stakeholders to come up with features to optimize user latency.
Oracle
contracted product design consultant [berkeley innovation]
june - august 2020
Designed multiple features for Gen-Z employees to assist in creating a culture of goal setting, positive mentorship, and growth when onboarding and in early career stages.
Ancestry.com
contracted product design consultant [berkeley innovation]
september - decemer 2019
SEO project aimed at onboarding more users from the landing page. Redesigned landing page and included features like interactive maps and cards to entice users to sign up for the service.
zoya razzak
I’ve always been fascinated in how people think and interact with the world, which led me to discover human centered design, human-computer interaction, and the importance of bringing empathy and positive psychology into creative problem solving and product management.
currently working on bettering learning technology platforms at @ cornerstone ondemand
previously associate product manager @ Invitae, cognitive science major with an emphasis in computer science @ uc berkeley ʕ •ᴥ•ʔ, product design consultant for oracle, sofi, & ancestry.com, illustrator for innovative design consultan, and product intern at PayPal